Qualities of a good Website

No single aspect of selling is more important than a top-quality website, your organization’s front entrance. A “good” website isn’t ok to interrupt through and to convert users into engaged customers and brand ambassadors. What you need maybe a great website.

Thousands of pre-made templates and themes make creating an internet site easy—if all you would like maybe a simple, off the shelf website that appears professional enough to offer the business a basic start. But to differentiate in today’s competitive landscape, you would like an internet site as unique as you’re.

 

So, what makes an excellent website?

1. Neat and Functional

Your site reflects your company, your products, your services and ultimately your brand. So it’s important to be visually appealing, polished and professional. Allow white space, uncluttered layouts with quality photographs and graphics look and let your message shine through.

Equally important, the location must work quickly, correctly and needless to say. Build to web standards, proofread rigorously and test regularly for problems with speed or functionality. Every page should be fast and functional because any of them might be a possible customer’s first or only impression. Broken, slow, or poorly constructed areas will leave your visitors frustrated and encourage them to go away.

2. Easy to Use

Site visitors are always during a hurry. Don’t make them work for a piece of information. User Experience (UX) plays a key role in helping visitors use, understand and stay your website. Create obvious, logical navigation with a clear hierarchy. Use consistent layouts and visual cues for functionality across the location.

Your site should satisfy both ‘searchers’—coming for something specific, and ‘browsers’—just looking. Help users accomplish their tasks quickly with onsite search and keep them engaged by suggesting related content and minimizing dead ends.

3. Optimized for Mobile

Today there are not any excuses, your site must look great and work well on any platform. the expansion of mobile and tablet devices isn’t slowing down and you only don’t know what your next visit is going to be using. Optimizing for mobile will improve both the experience of your visitors and your SEO Rankings.

4. Fresh, Quality Content

Be succinct, interesting and new. Use language that creates sense to your audience—avoid jargon, corporate speak and acronyms. Visitors have short attention spans: spell correctly, be accurate, be relevant and updated regularly. (Some tips here.) Blogs and social media updates are great ways to feature fresh content, which keeps visitors returning and helps SEO strategy. Yes, keeping things fresh requires a touch of investment. No, you can’t do without it.

5. Readily accessible contact and site

Your audience won’t chase you down. Make it easy to interact, offer multiple points of contact: phone, email, social media and perhaps an easy-to-use contact form. A Google map may be a bonus. Above all, make sure that this information is quickly available on an easy-to-find contact page—if not every page of your site.

6. Clear calls to action

If your site asks nothing of tourists, they’re going to surely do nothing. what’s the aim of your site? Is that purpose clear to visitors? Even informational sites want visitors to read and share articles, follow the corporate on social media, download toolkits, join mailing lists or learn more about the organization. Include an ask on each page.

7. Optimized for Search and therefore the Social Web

It’s not enough to create a pleasant-looking website that’s easy to use. It must earn traffic. Otherwise, all that effort in design, UX and content development is going to be for naught. There are many rules and guidelines for effective program optimization, so here is a couple to start with:

• Use page titles and meta tags on every page and alt tags on every image.

• Optimize content on your site to align with words real people look for.

• Use keywords appropriately in content and links.

• Use Cascading Style Sheets for layout and keep your HTML code clutter-free.

Make it as easy as possible for visitors to share your content. Social can drive large volumes of traffic and positively impact your search ranking. Don’t forget obvious sharing links.

This is a high-level overview of seven deep topics! These basic tenets will assist you to start getting more value out of your web presence as you progress toward the good website you would like. For a deeper dive, call us. Ideas intentionally are prepared to assist.