AI & Digital Marketing

In the world of Digital Marketing, AI can streamline and optimize marketing campaigns. It can also eliminate the risk of human error. While much of the digital marketing world is still dependent on human ingenuity, an AI program might be able to generate a report using nothing but data. However, truly connect with your customers, you’ll still need the human touch.

Empathy compassion and storytelling are the attributes that machines can’t emulate, at least not yet. At the end of the day, AI is not bound by human limitations.

How AI is Changing the Face of Digital Marketing

From Google’s RankBrain and Voice Search to personalized Amazon recommendations, AI is changing the face of today’s digital landscape.

With effective data analysis and the ability to adapt to input, AI is taking over the human role of identifying marketing trends. Brands and marketers are leveraging AI digital marketing to save time and resources through automated digital marketing services.

How AI can provide a competitive edge to your digital marketing efforts:
  • Help You Understand Your Audience Better: AI can analyze data to easily predict the buying behaviors and decisions of your target customers.
  • Improve User Experience: You can use AI data to provide your audience with what they actually need.
  • More Effective Marketing: AI helps you end the guesswork. You can create a more effective marketing strategy for your business with AI’s data-driven analysis.
  • Increase Productivity: Using AI algorithms, you can automate a number of repetitive tasks. This can help you increase productivity and save you both time and money.
  • Increase ROI: AI empowers decision-making and also helps you create better-performing content. Implementing AI digital marketing strategies helps you reach out to the right audience with deals they can’t refuse.

Tools to Use

  • Google Cloud AI

If you want to create your own chatbot or talent network, use Google Cloud AI. For many digital marketing professionals, this is a safe and seamless tool to use for large-scale artificially intelligent products and services. You can use a pre-trained model or customize your own on this cloud-based platform and easily integrate everything on your website.

  • Market Brew

One of the best tools for SEO teams, Market Brew helps SEO professionals understand the changing landscape of search engines. For the most part, changes on search engines can take up to 60 days to take effect, but with Market Brew’s new predictive services, you can update and change your ranking under 1.5 hours.

  • Emarsys

The future of AI in digital marketing when it comes to B2C is personalization. The ability for brands to personalize the kind of content users see and interact with is everything on the world wide web filled with competition. Emarsys is an AI-driven omnichannel platform that helps brands with personalization at scale. If you’re looking to heighten your user experience and drive sales with AI, this is the tool for you.

  • Siftrock

For all marketers looking to leverage AI for the email marketing strategy, Siftrock is the tool to use. Siftrock works as a marketing automation plug that can automatically replay and engage with your inbox, delivering specific messages to certain users.

  • Blueshift

If marketing segmentation is an avenue you’re looking to explore, Blueshift is a tool that tracks each individual customer and reports what marketing actions are best suited for them based on their interaction history. This will help your team drive sales and increase revenue with customized content.

  • Zoomph

Social media is the name of the game in this day and age. Large publications no longer have the clout they used to, and the power has shifted to social influencers. Zoomph is an AI tool that measures sponsorship, audience behavior and ROI on social platforms. This tool also tracks the latest trends your brand can use to drive engagement and increase brand awareness on social media

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